For some small businesses and organizations, getting started on YouTube can be scary. Trust us when we say that the benefits of being on YouTube greatly outweigh the downfalls. Don’t let your initial nervousness get in the way of giving this powerful channel a try.
The most important thing you’ll need for a successful YouTube channel is something you most likely already have — an understanding of who your audience is as well as what kinds of things they may find valuable. For example, if you run a pet store you know that your audience is mainly comprised of pet owners and that they find animal-related tips and tricks, such as “how to train a dog to sit” or “tips for leash-training a cat,” valuable. Taking note of your audience and their interests will help you determine where to focus your efforts when creating content for YouTube.
Video content can reinforce your branding efforts and show off your business expertise. However, it’s also a great way to entertain, educate, and connect with people.